How do we make the streets more accessible & safe for parents with young children?
Little Ways aims to make a parent’s commute with their child through a city, more safe and convinient, by picking the most accessible and child friendly routes. The app includes features to help the parent feel secure.
In busy cities people are encouraged to use public transport, and avoid using personal transport. It can in fact be much cheaper to take public transport, considering the hefty parking and congestion charges in some cities.
Quickest + Safest routes
While the app choses the most accessible and safest routes parents can organize themselves in other ways.
Other child-related services
Nearby restrooms or child friendly restaurants
In case a woman feels harassed; the Safety button will alert the emergency contact.
My first challenge in this design process was deciding upon a feasible and sensible workflow.
I did not want to throw in a lot of features and functionalities that the user would barely use or may be overwhelmed with.
So, I stripped down to the essentials by prioritizing features (as shown above).
Below is the workflow I chose.
Little Ways colour scheme
A colour scheme that is soft, and most commonly seen in baby products was chosen as it matched the overall theme
Creating a user journey map for Melinda, helped me to get a closer understanding of the responsibilities and duties a parent has. This served as the starting point for my research.
I conducted 20 interviews with parents, asking them about their travelling habits with their childeren. This helped me to gain a deeper understanding of the way a parent thinks and plans. I asked them to prioritize their values to give me a starting point for brainstorming ideas/ sketching.
Interaction w/ child
The drawing below shows part of one of the brainstorming sessions I did, and how two ideas merged into one.
© 2020 by Anneka Javat